FAOR China and Hong Kong

The main objective of this project was to expand the "FAOR" brand and its products/services in foreign markets, with particular reference to the Chinese market and the Hong Kong region.
The project was based on broadening and increasing the general notoriety of the brand (Brand Awareness) in these territories, and was meant to influence the brand’s placement as perceived by the reference target, combining Faor's identity with quality values and characteristics that are higher than the standards of its competitors.
The project has led to benefits both towards longtime clients (indirect results) and towards prospective clients (direct results).